As we put together our picks for The 50 Best Facebook Event Case Studies, we established a bar that helped us weed out the “Facebook-As-Add-On” campaigns from the campaigns that, in one way or another, advanced the uses of live and social media platforms together. It wasn’t hard. Event marketers are some of the leading innovators when it comes to leveraging Facebook in clever and strategic ways.
In this collection of case studies you’ll read about brands that used Facebook as a hub or “channel” to reach super-local and worldwide audiences for the first time—and with very little money. Some used it to generate popular opinion—a tactic that eventually would be known as “crowdsourcing”—for everything from product releases and mobile tour itineraries to data collection and charitable funding. Others used Facebook as an event registration engine, or paired it with another technology like Facial Recognition, to blow everyone’s collective minds. And some took an early tactic like photo activation, and through sheer creativity, transformed the content being generated at the event into something so share worthy we’re sure Marc Zuckerberg wishes he would have thought of it himself.
Includes: mobile tours, influencer, technology, charity tie-ins, sponsorship, entertainment, retailtainment, street marketing, proprietary b-to-b and b-to-c events, multicultural, nightlife and student marketing.
Brand featured include: Activision, Coca-Cola, FedEx, Fiat, Ford, Mountain Dew, Hyundai, Procter & Gamble, Red Bull and more than 40 others.