In our third volume of The 100 Best Event Case Studies, we invite you to grab a highlighter and a cup of strong coffee as you review, earmark and take note of some of the best campaigns in the industry. They are all killer ideas, and all worth stealing.
Some case studies offer deep dives into successful, long-running programs that could have hit “play again” (because if it ain’t broke), but instead chose to reinvent. Like Evian, the 28-year sponsor of the US Open that turned to Instagram for the first time to bring behind-the-scenes photos from Flushing Meadows shot by some of Instagram’s most-followed photographers to lovers of tennis and photography. Or Ford, one of the oldest auto brands in experiential and the first in its industry to leverage social media, which took its mastery of online content creation into the world of prime time TV with an “Amazing Race”-style challenge program that hit massive numbers across old and new media channels alike.
Of course, there are the brand new programs that will be talked about for years to come, like Target’s “shoppable” film—a program that invited consumers online for a real-time shopping experience that ran simultaneously with a Hollywood film starring Kristen Bell. (Like her shirt in the film? Buy it!) Or, Google’s “village” at SXSW, where an entire neighborhood was transformed into an immersive yet homey trip through Google’s online products—in the real world.
There’s inspiration and motivation on every page, so grab a copy, and enjoy.
Includes: mobile tours, street marketing, virtual events, cause marketing, pop-ups, press events and stunts, social media, live + digital, buzz/influencer marketing, entertainment, multicultural, technology, nightlife, proprietary b-to-c and b-to-b events, mobile vehicles, retailtainment, sponsorships and trade shows.
Brands featured include: Cisco, eBay, Google, McDonald’s, Mini, Nike, Starbucks, Target, TED, and more than 70 others.