It’s pretty hard these days to tell the difference between a business event and a consumer event. And we think that’s a good thing. Customers and prospects are, at the end of the day, just consumers in a business context. And more and more, b-to-b marketers have been acknowledging that fact by taking what were once predictable conference, meeting and trade show experiences and busting them out of their “been-there-done-that” boxes.
In this collection of the Best B-to-B Events, we have compiled 100 of the industry’s most innovative business event programs. From fresh ideas that had never been done before to unique takes on a traditional sit-down conference, to boundary-pushing activations of digital and live elements to highly-measurable strategies that produced impressive ROI, each example in this book is reflective of the best the industry has to offer—and the magic its capable of creating.
Includes: mobile tours, live + digital, sales/dealer events, internal meetings, customer/user events, press/analyst events, virtual events, pop-ups, trade shows and sponsorships.
Brands featured include: Adobe, American Express, Audi, Cisco, Microsoft, SAP, Starbucks, Toyota, Virgin, Volkswagen, Walmart and more than 70 others.