#1 on Amazon’s new release ranking of marketing books! From Wiley publishing comes the global release of the most anticipated marketing book of the year—already being hailed as “the most researched, documented, and comprehensive manifesto on experiential marketing ever written” in reviews.
Written by global experiential marketing experts Kerry Smith and Dan Hanover, Experiential Marketing documents the failure of traditional marketing techniques in reaching today’s changing customers and lays out a blueprint for exploiting a new marketing paradigm. The authors provide unprecedented access to the specific experiential strategies and blueprints used by many of the world’s most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, Smith and Hanover present an incredibly in-depth and compelling portrait of how companies around the world are using—and will use—experiences as the drivers of reinvented marketing mixes. You’ll learn:
• The history and principal strategies of experiential marketing
• How top brands are creating experience-driven portfolios
• The anatomy of an experience and the psychology of engagement
• The central tenets of experience design
• The 10 habits of highly experiential brands
• How to measure the impact of an experience
• How to combine digital and live in an experiential strategy
• How to begin converting to experiential marketing
Experiential Marketing is an action-packed manifesto every CMO, marketer, agency executive, professor, and branding practitioner will use as their default playbook for the future. Learn how to increase reach and expand your customer base. Uncover how the best brands are creating face-to-face customer connections. Get keen insights on deploying a new, more effective marketing strategy. And sidestep the decline of traditional mass media advertising. Businesses need to reinvent how they market in today’s consumer-controlled economy—and Smith and Hanover deliver an informative, exciting and eye-opening roadmap for putting brands on the winning path.
EXCLUSIVE PACKAGE: $35.95 INCLUDES THE BOOK, DOMESTIC SHIPPING, AND A BONUS E-BOOK FEATURING 100 EXPERIENTIAL MARKETING CASE STUDIES—A $99 VALUE. (EBOOK TO BE SENT WITH PURCHASE CONFIRMATION).